1. Current mainstream game market research

1.1 The game market will show strong resilience in 2021 In 2020, the gaming industry has experienced an unprecedented period of rapid growth. Initially, we expected that the gaming market would not be able to maintain the same growth rate this year, and even predicted a slight decline in gaming market revenue. But the truth is that even with the long-term impact of the pandemic, consumer spending on games remains somewhat resilient. In 2021, the overall revenue of the gaming market is expected to reach $180.3 billion, a year-on-year increase of +1.4% over 2020. Tom Wijman, head of game market analysis at Newzoo, said: "At the beginning of this year, we thought the market would not perform as well as last year, as the delayed release of multiple AAA titles and the chronic shortage of new hardware would leave players with little opportunity to spend. However, in 9 games Months later, we realized that the market was growing again. The reason for this is that the gaming market is definitely no longer a seasonal, hot-button industry. 'New game content' does not necessarily mean 'new games' or 'new hardware' ', the release of the game's season pass is also likely to bring revenue growth." While revenue figures for the console and PC markets will decline slightly due to fewer new game releases, the performance of the mobile side warrants annual growth for the overall market:

The audience for games and gaming-related content also continues to grow — and even after an unprecedented surge in new players in 2020, the numbers are still growing in 2021:

·Behind the total market revenue above are 3 billion players

·+5.3% increase in player count compared to 2020

·55% of these players are located in Asia Pacific